Research on Enterprise Digital Marketing Strategy Based on Big Data and Business Performance: Mediating Role of Customer Relationship Management
Yueqi Li1, Chen Yuan 2* 1College of Business,Quzhou University,Quzhou，Zhejiang,324000,China; 40083@qzc.edu.cn 2School of Finance,Nankai University,Tianjin,300350,China; 1120211042@mail.nankai.edu.cn Statements and Declarations Consent to participate: Informed consent to participate